The chart below dramatizes the change by showing the year-over-year difference in traffic totals. Twitter traffic has been trending down since January Similarweb research found no basis for that claim, concluding that the ratio of bots to humans was about what Twitter’s former owners had reported. Between making his original $43 billion offer for Twitter a year ago this month and completing the transaction under threat of court order in October, he tried to back out of the deal on the grounds that the platform had fewer users than it claimed because of the presence of bots. Musk is also likely correcting for the presence of bots on the platform to distinguish between them and true human users. We couldn’t find any evidence that Twitter’s previous management ever reported that particular metric and it’s not one we can either confirm or dispute. One of Musk’s specific claims – tweeted in March and repeated in the BBC interview – is that Twitter now commands more than 8 billion minutes of user time per day, which he said is a new record. Confirmed quitter account deactivations on the website, which peaked at 1.75 million around the time Musk assumed control of the company in November 2022, have subsided to 1.1 million in March – actually 11% lower than they were a year ago.Pages per visit were down -1.5% year-over-year (would not necessarily reflect time spent scrolling through the main feed without visiting the distinct URL for a tweet or user profile).Time on site was down slightly to 10.6 minutes, from 10.7 in March 2022.Within the US, monthly active users were down 15% on iOS and 14% on Android. For the Twitter Android app, average daily active users were down 9.8% in March and monthly active users were down 8%, both year-over-year.Twitter’s unique visitor count on the web dropped 3.3% year-over-year in March.Worldwide visits to dropped 7.3% year-over-year in March, the third straight month of declines, according to Similarweb estimates.Vox’s Shirin Ghaffary cited our data in her report, Is Twitter finally dying? Key takeaways Our monthly report on traffic to the social media ad portals saw an 18.7% year-over-year drop for Twitter in March (although it’s possible the major advertisers Musk claims to be winning back placed ads through another sales channel).įrom what we can see, Twitter usage by the general public, which was still rising in late 2022, has been declining since the beginning of 2023. We’re not seeing it.Īcross the web and Twitter’s mobile apps, usage is down according to Similarweb estimates. ![]() We’re not seeing it.Īs part of a recent extended BBC interview, Twitter owner Elon Musk said the social media service was seeing record user engagement, and that major advertisers were returning. ![]() Elon Musk claims Twitter is enjoying all-time high usage.
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